The rediscovery of the CCM classics: Why Contemporary Christian music audiences need to rediscover the classics

Posted: November 17, 2011 in contemporary christian
Tags: , , , , , , ,

Singer Kevin Max by a window, taken for public...

Kevin Max Smith, formely of DC Talk.

A few months ago I was at my day job and I was listening to Out of the Grey’s 1993 self-titled debut album on my Grooveshark account. My boss waltzes in and sees my home screen, which has a picture of the album cover and asks “Out of the Grey: are they still ALIVE?!” to which I respond with a “yes.” Needless to say, he was surprised that someone as young as I would actually know who Out of the Grey is.Unbeknownst to him, I am well-versed in who Scott and Christine Dente are as I am with the likes of Stevie Nicks and Pat Benatar. I have or have had at one point all of their albums and seen them in concert twice in the 90’s – my parents would take me.

It got me to rethink something I have been pondering for a considerable amout of time now: why can’t the Contemporary Christian Music industry see that there maybe a market for a CCM classic station? One of the things that I hate about CCM radio is they refuse to play anything from the 70’s-mid 2000’s. With the exception of their golden boy Chris Tomlin, its like artists such as Point of Grace, DC Talk, Rebecca St. James, Out of the Grey, Russ Taff, etc have all dropped off the face of the earth.

As a result of this, a whole generation is now coming of age not knowing that TobyMac is famous for being in DC Talk, not just his solo work. They’ll never know who the other two guys are: Michael Tait and Kevin Max Smith. Nevertheless, it’s a travesty that these guys will never know that great band.

Plus, people like retro. They love nostalgia. That’s why classic rock is very popular. That’s why, whenever a long-broken up band (such as Black Sabbath, Fleetwood Mac, the GoGos’s, Aerosmith) return, they return in a major way. People buy their tickets and albums because not only do they like the new stuff, but they also like the familiar faces. From what I saw when TobyMac performed “Jesus Freak” in concert as the encore, the crowd LOVED it.

Also, with CCM, there is one thing that makes it stand out from all other genres: its the same rhetoric from over 2000 years ago. Granted, yes, some of the slang maybe different as well as styles and fashion choices, but the message is the same. Though yes, Christians should try to remain relevant but relevancy for one person is irrelevancy to another. Who knows? Some people may love 80’s hair metal bands.

Additionally, great musicians are influenced by other great musicians. Margaret Becker and Amy Grant. would not exist without Joanie Mitchell. Without Metallica, P.O.D would not exist. Music, generally-speaking,  is a form of building blocks. If CCM doesn’t start both openly promoting older artists, they will be taking away a major building block in creativity. One must be inspired to create, so how come other, older Christian artists inspire a younger generation? Why can’t Amy Grant to a 16-year-old girl who feels excluded because of some of her nonlegalistic ways?

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Comments
  1. Josiah says:

    About Michael Tait, the next generation will know him, but as the lead for the Newsboys. Unfortunately they may also associate “Jesus Freak” with the Newsboys as well given their rendition of it on their 2010 album.

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