Hey Houston! KLOL called and it wants to be back on the air!

Posted: July 23, 2011 in Classic Rock, other, rock
Tags: , , , , , , , , , , , ,

A few months ago I was given a book called “Rock to the Top: What I Learned About Success From the World’s Greatest Rockstars” by Dayna Steele. Steele is a former on-air personality at the now-defunct Rock 101, KLOL in Houston, TX. In the book, she talks about her time at the station and how she learned to be successful from people like Gene Simmons, Van Halen, etc.  During the 70s-90s, KLOL  was one of the most-listened to stations in Houston, TX. Not only that, they were entertaining with DJ’s like the late Steve Stevens and Jim Pruett – who got many FCC fines doled against them for their onair antics. In 2004, KLOL became MEGA 101 – a Spanish station. I was 18 at the time and just learning more and more about my much-loved classic rock.

KLOL changed formats due to low Arbitron ratings – something that radio lives and dies by, much like the Nielsen ratings for television. Low Arbitron ratings means lower ad revenue, which makes the station lose money.

However, one thing has slowly changed as my generation has come of age and as another one is waiting in the wings: music, as a whole, has come full-circle. What I mean is there is not a generational gap between what say someone’s parents liked and what the individual likes. I think this is due to many factors including well-loved movies using classic rock songs, Mtv in the 90’s when they would air the Unplugged series and other videos, Glee, television specials (Example: The Beatles Anthology airing on ABC in 1995 – thus introducing the Beatles to a new generation) as well as downloading music and YouTube.

Also, the climate of radio in Houston is an utter disaster. When Cox radio gets rid of a rather popular 80’s radio station called 106.9 the Point, rebrands it as a classic alternative station THEN cancels that idea after a single year and simulcasts 107.5 the Eagle – Houston’s only great station. Even worse, I can pick both stations up and I live less than 5 minutes outside the 610 loop. Houston, we have a problem!

With that said, I think they should bring back KLOL – albeit with a little tweaking. It would still be an AOR station where the djs pick what they want to play – the way that it should be. If this were to happen, I would like to see some of the surviving djs return if they so choose, but also give some new blood a try. I think Houston is ready for KLOL to return to the airwaves if it ever does. There’s only 3 true rock stations in Houston – a travesty! Additionally, since the one thing that possibly killed the station was the fact that they ignored the grunge scene – I say embrace some of the new acts & the old acts. Also, don’t be afraid to play some of the new albums of the classic rock artists. Some things only get better with age and music is no exception.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s